| Code | Description | Example Indicators | |------|-------------|--------------------| | | Linguistic hybridity (Tanglish) | Use of English loanwords, code‑switching | | C1 | Cultural nostalgia | References to festivals, classic films | | P1 | Political/sociocultural critique | Discussions of caste, environment | | E1 | Engagement tactics | Polls, live‑chat prompts, community posts | | A1 | Algorithmic adaptation | Video splitting, thumbnail optimisation | | M1 | Monetisation strategy | Brand integrations, membership tiers |
